And you are almost there in the virtual world where every product is just making one appeal to its customers: “Pick me up”. Yes and to make this happen, marketers are scratching their heads and finding latest trends to reach out to customers in the most reliable and fastest way. The world is becoming flat, earlier what was not feasible is possible today. All thanks to the advancement in internet penetration which is increasing with leaps and bounds. As reported by Forrester Research, India will be the third largest internet user base by 2013 - with China and the US taking the first two spots, respectively. So the need to redefine the relationship between customers and marketers has become important and thus e-marketing comes into the picture.
Simply put, e-marketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. Today the world of e-marketing seems to have created an excitement among the customers and marketers. Marketing is no longer restricted to the selling of the product but innovating ways to achieve full customer satisfaction. Various leading social networking websites like Facebook, Orkut, MySpace, LinkedIn spark off associations of coolness, youth and perhaps constant socialization. These sites helps companies in creating their own communities, a place where customers can share their experiences and get their queries answered thus developing a personal connect with them. This is just a tip of the iceberg as e-marketing also helps marketers in exploring the profile of the users who register themselves on these websites, tracking their attitudes towards certain brand and category.
Today any product related news can spread out exponentially to millions of internet users in a very short span of time. Below some statistical figures help in establishing it:
86% of online consumers read online business reviews ahead of making any purchasing decisions according to a study by Kudzu.com in December 20
- Facebook alone has 500 million members who have spent 700 billion minutes there.
Also it has been estimated that an average 80% - 90% of all website user traffic begins on search engine sites. In such a scenario, web presence especially on websites like Yahoo, Google and MSN is becoming indispensable for industries. The companies can post their advertisements or links to their own websites for creating brand awareness amongst customers.
Needless to say, e-marketing is truly the most effective and cost efficient way to target and engage your customers – the ones you already have and those you want in the future.
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