OOH-la-la ! ! !

Usually it is assumed that long distance relations usually don’t work. Don’t know if it’s true in personal life but professionally it is becoming a reality. So let’s run through this AD-MAD write up. Building brands through advertisements on television or on internet can work for short duration but to sustain it for a longer period it has to get close to its target audience. Gone are those days when people used to watch their favourite brands jingling on the television. Now it’s the time to mingle with those people to turn them into lifetime customers. In a layman language OOH is an awe factor but marketers have taken out the crux of its meaning and blended it beautifully with their brand building strategies. No doubt, everyday new marketing strategies are coming up which hardly let any kind of dissociation between the customer and the product. And now we have OOH with us.

OOH is a Out of Home marketing style which mean following and engaging the customers even if they are out of their homes.

Let me explain it with the most recent Aircel innovation which has created an unbeatable buzz in the media world. In Mumbai, when the Met department speculated heavy rains, Aircel decided to be on the solution provider side and so they decided to put up an inflated raft at Milan Subway in Mumbai, which sees a lot of flooding every year. The message simply said, "In case of emergency, cut rope".



And surprisingly, people actually cut the rope when Mumbai was flooded. This has not only raised the standards of innovation in brand building but has gained a lot of good will too from the common man. Customers of today want to feel and talk to the brand rather than being a silent spectator. Such innovation adding another dimension to engage the customers and builds a direct bonding with them.However marketing has always been interesting to do but the depth is yet to be realized. It can be done in the most wackiest and fascinating way so as to leave people with an OOH n AWE experience :-o :-o